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Instant Ad Compliance Checker

Automate compliance analysis of your ad creatives across different regulations

Instant Analysis

Detailed Report

100% Free

Analyse Compliance

How Compliance Checker works?

Get your ad compliance results in three simple steps

Upload Your Ad

Upload your advertisement image in any common format (JPG, PNG, etc.)

AI Analysis

HawkyAI analyzes your ad against the selected compliance standard

Get Results

Review detailed compliance report with actionable suggestions

Understanding Compliance Standards

Learn about the importance of compliance and how Hawky helps you maintain regulatory standards

Why Compliance Matters

Ensuring your advertisements comply with regulatory standards is crucial for maintaining brand integrity, avoiding legal issues, and building trust with your audience. Non-compliance can lead to penalties, reputational damage, and loss of customer confidence.

W

WCAG Standards

Web Content Accessibility Guidelines (WCAG) ensure your content is accessible to people with disabilities. Following these standards makes your advertisements inclusive and reaches a wider audience while meeting legal requirements in many jurisdictions, including the European Accessibility Act (EAA) which mandates digital accessibility across the EU.

Hawky's Role

Hawky provides automated compliance checking tools that help you verify your advertisements against multiple regulatory frameworks. Our AI-powered system ensures accuracy and saves time while helping you maintain compliance with industry standards.

Frequently Asked Questions

Everything you need to know about creating compliant ads with AI

Why was my Instagram ad rejected? Could accessibility be the reason?

Yes, Instagram now factors accessibility into ad approval, especially for EU users, often rejecting ads with poor contrast, missing alt text, or text embedded in images. Use tools like Hawky's Compliance Checker to identify and fix these accessibility issues before resubmitting.

Why are my ads getting rejected more often in Europe?

The EU Accessibility Act mandates compliance with WCAG 2.1 AA, which platforms are now enforcing. Ads with inaccessible elements are automatically flagged or blocked.

My Instagram ad was approved but isn't delivering. What's going on?

Approved ads can still be algorithmically downranked for poor user experience issues like autoplaying audio, visual clutter, or accessibility problems, which severely limits their reach. Run your ad through Hawky's compliance checker to identify and fix these performance-killing issues.

Why was my Instagram ad rejected? Could accessibility be the reason?

Why are my ads getting rejected more often in Europe?

The EU Accessibility Act mandates compliance with WCAG 2.1 AA, which platforms are now enforcing. Ads with inaccessible elements are automatically flagged or blocked.

My Instagram ad was approved but isn't delivering. What's going on?

How can I fix a rejected ad and win an appeal?

Simply resubmitting doesn't work. Identify and fix the non-compliant elements first. Tools like hawky.ai/compliance-checker help you resolve specific WCAG issues.

What accessibility issues pose the biggest risks in 2025 EU campaigns?

Expect scrutiny on image-based text, low contrast, and flashing effects. These could lead to rejection or even legal risks. Audit creatives early with Hawky's Compliance Checker.

Can using text in images cause ad disapproval?

Absolutely. Text in images isn't readable by screen readers and violates WCAG 2.1 SC 1.4.5. Replace with HTML text or ensure alternatives exist.

How can I fix a rejected ad and win an appeal?

Simply resubmitting doesn't work. Identify and fix the non-compliant elements first. Tools like hawky.ai/compliance-checker help you resolve specific WCAG issues.

What accessibility issues pose the biggest risks in 2025 EU campaigns?

Expect scrutiny on image-based text, low contrast, and flashing effects. These could lead to rejection or even legal risks. Audit creatives early with Hawky's Compliance Checker.

Can using text in images cause ad disapproval?

Absolutely. Text in images isn't readable by screen readers and violates WCAG 2.1 SC 1.4.5. Replace with HTML text or ensure alternatives exist.

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